Wasabe is a kombucha brand born from the collaboration between Orto di Mimì and Chef Antonio D’Angelo. The project involved redesigning the digital presence to better reflect the brand’s experimental, sensory identity and highlight the three signature products.

My contributions included:

• Website redesign: Creating a clean, modern interface with high-impact visuals and simplified product storytelling.
• Rebranding: Refreshing the brand’s tone, palette, and typography to match its bold, fermentative identity.
• Content design: Writing new product descriptions and structuring a clear navigation across flavors and collaborations.
• Visual direction: Developing hero concepts and styled imagery for bottles, ingredients, and beverages.